There are certain words in the business vernacular that have a tendency to be overused. But now and then, I’ll come across a word that is fresh and powerful. Guess what my power word du jour is? Relevant.

What does it mean to be relevant?

Relevant is what makes customers buy, what increases market share, and what drives the heart of every conversation. If something isn’t relevant,…

During my college days, I worked part-time as a bartender. It was great-- I had a ton of fun, and I made some extra cash for books (and yes, beer). These days I like to be in bed before midnight but I often think back to my time behind the bar. How people behave at their favorite watering hole is a lot like how they engage with social media. Here are my top six ingredients for serving up a refreshing…