The best crisis communication is having a good strategy in place to try to avoid it ever happening. And then if it does, you roll out the well-strategized cleanup effort.

What Netflix should have done regarding its need to increase pricing was issue a detailed announcement prior to the price hike, sympathetically explaining what they ended up doing in the below email--but before the price…

Last month Mercury Labs was a winner of the Small Business Monthly’s Top 20 businesses in St. Louis with fewer than 20 employees. It was a great honor for Mercury to be recognized. Many people are cynical about the value of awards. At Mercury we take award winning as a serious achievement. When considering the…