In today's world, many companies cannot afford to have a single large agency as a one-stop shop for their integrated marketing efforts. Small agencies collaborating together with specialized skill sets are more flexible and often able to work more efficiently. As a result, strong agency partnerships are vital to creating successful marketing efforts. Mercury Labs has enjoyed collaborating with many…

A couple of weeks back I was talking with the boss about nothing in particular and she told me that during her years as a Public Relations professional she’s seen that some in the biz are afraid of calling journalists.

It struck me as a bit odd. Being a 20+ year veteran of the news game, I’ve had thousands of PR people pitch me stories. Some of them were good, some of them didn’t know…

Design without content speaks to a small audience. Content without design has a limited audience as well, so merging good design with good writing makes both your content and your design appeal to a much broader audience.

Good design that speaks to your content gives that idea a pulse.

Good…