Everyone focuses on the amount of money that the Super Bowl brings networks. The Center for Media Research came out with statistics on the Super Bowl Ads over the last 10 years stating that commercials generated more than $1.72 billion of network sales. The exposure a brand earns from one spot cannot compare…

In business, just like in life, it's best when we tell the truth.

In public relations, well, we really don't like lies.

Integrity goes a long way for most PR people (including Mercury Labs. We're big on integrity in both our PR and video production work!)

A little white lie can turn into a red-hot topic of…