MERCURY LABS

Respect the Deadline

Newspaper Presses

We all have deadlines. In the agency game, the deadlines can feel like they’re never ending. “Project A is due next Wednesday.” “That case study for Client X needs to be ready to go by end of week.” It can be daunting.

In the news business, deadlines are a way of life. They don’t come next Wednesday or for an event at the end of the week. They are daily. And with the advent of online sites…


Two Years Into My Career and Already Counting My Ideas

Face Plant

Collaborative workflow is a great way to make the creative process work as a well-oiled machine.

Knowing your role and doing your part is most important, followed closely by the feeling that your work is appreciated and that your place on the team is equally as important as any other person's. And when it comes to professional acknowledgement, remember, that in time, it will come.

Collaboration…


Voice of the Customer

Listening to Your Customer

A few weeks ago I wrote about the relevance of Theodore Levitt’s Marketing Myopia today. Many of these observations seem obvious. We’ve all known for some time the central role that the customer has in business. But this doesn’t always translate into listening to the voice of the customer when it comes to product…