“Between the idea and the reality…falls the shadow.”  --T.S. Eliot

In agency life, every video campaign (much like every marketing campaign overall) begins with an idea and a goal. Regardless of where the idea originated, the creative director (who often is indeed the idea man/woman) takes on the role of shepherding the idea through execution. Countless people step in and out of the project…

If you are someone who likes to crunch numbers, or you have someone like that looking over your shoulder (and who doesn't), then you'd like to hear how Public Relations (PR) can extend your current investment in your marketing efforts. When you are already building marketing campaigns, PR can enhance your awareness for a fraction of the total marketing cost. Even if you don’t have an active marketing…