In celebration of YouTube’s 7th birthday, I decided to take a moment to reflect on the changing landscape of video once again.

Due to the proliferation of video, which is largely due to YouTube’s astounding success and the affordability of videomaking tools, people have more options now than ever before to create videos and to control the videos…

 

St. Louis may not be Silicon Valley, but the tech industry in the Gateway City is growing.

Last Week (5/3/12), we hosted a ReadWriteWeb Meetup. Journalists from the tech publication came in to mingle with more than 50 tech enthusiasts, CEOs, IT professionals, St. Louis journalists and other PR pros.

For tech fans (us included),…

There are really 3 areas of media:

1. Created Media - What the brand has developed on its own such as a website or brochures.
2. Paid Media - Most often referring to media buys such as tv commercials, banner ads or pay-to-play magazine “stories.”
3. Earned Media – This is essentially all unpaid media. Traditionally, it has included all editorial media coverage for a company.…