During my college days, I worked part-time as a bartender. It was great-- I had a ton of fun, and I made some extra cash for books (and yes, beer). These days I like to be in bed before midnight but I often think back to my time behind the bar. How people behave at their favorite watering hole is a lot like how they engage with social media. Here are my top six ingredients for serving up a refreshing…

Creativity takes many forms. Sometimes, a creative idea is something that has never been done before, something completely innovative. That’s rare. Other times, creativity is taking a concept that has been tried and true and applying it differently. This is more common but certainly not easy. As an account executive, creativity is something that is not second nature to me. Many creative people (creative…

Many people like to predict trends for the New Year. According to publications such as the Business Insider, Forbes, MediaPost and others, 2011 will be a…

There are many different approaches to getting a media person’s attention. Some people send gift baskets of a product they are promoting in hopes of getting coverage. Other people create press releases to inform media of new things going on. Some people just call repeatedly until they convince the person to write a story. There are many other effective ways to grab media's attention. However there…