It was 50 years ago this week that CBS debuted “The Evening News with Walter Cronkite.”

The state of TV news, in fact all news, has changed since that first broadcast… some for better, some for worse.

Since 1962, the nation has gone from three nightly newscasts to those plus cable networks like CNN, Headline News and MSNBC, specialized…

“Between the idea and the reality…falls the shadow.”  --T.S. Eliot

In agency life, every video campaign (much like every marketing campaign overall) begins with an idea and a goal. Regardless of where the idea originated, the creative director (who often is indeed the idea man/woman) takes on the role of shepherding the idea through execution. Countless people step in and out of the project…

If you are someone who likes to crunch numbers, or you have someone like that looking over your shoulder (and who doesn't), then you'd like to hear how Public Relations (PR) can extend your current investment in your marketing efforts. When you are already building marketing campaigns, PR can enhance your awareness for a fraction of the total marketing cost. Even if you don’t have an active marketing…

We all have deadlines. In the agency game, the deadlines can feel like they’re never ending. “Project A is due next Wednesday.” “That case study for Client X needs to be ready to go by end of week.” It can be daunting.

In the news business, deadlines are a way of life. They don’t come next Wednesday or for an event at the end of the week. They are daily. And with the advent of online sites…