Mercury Labs is getting some national press for our expertise in video production. I spoke with reporter Annesa Lacey about How to Create an Intriguing Corporate Video…

Having just wrapped post-production on our short film “How to Kill a Pitch,” I’ve spent some time (mostly in a dark edit suite) thinking about narrative filmmaking and how it’s different than a lot of the flashy, graphics-heavy commercial work that we often produce for advertising and marketing campaigns. Technically, narrative filmmaking refers…

“Between the idea and the reality…falls the shadow.”  --T.S. Eliot

In agency life, every video campaign (much like every marketing campaign overall) begins with an idea and a goal. Regardless of where the idea originated, the creative director (who often is indeed the idea man/woman) takes on the role of shepherding the idea through execution. Countless people step in and out of the project…

A few weeks ago I wrote about the relevance of Theodore Levitt’s Marketing Myopia today. Many of these observations seem obvious. We’ve all known for some time the central role that the customer has in business. But this doesn’t always translate into listening to the voice of the customer when it comes to product…