MERCURY LABS

Super Bowl Kicks off the Ads and PR is There for the Return

It’s that time of year again. One of the most anticipated nights of the year: the Super Bowl. To kick off the big game right, we have those hilarious, memorable and yes, sometimes, obnoxious advertisements to get viewers pumped for the event, however, the Public Relations professionals play a crucial part in the media coverage success of the Super…


You Better Check Yourself…

In the world of broadcast journalism (or any journalism), checking facts is paramount. So is checking your work. In a newsroom, there are a phalanx of people to look over your work. If you’re a reporter, you have a producer. If you’re a producer, you have a reporter or anchor and everyone has an Executive Producer or News Director.

In Public Relations, that’s not always the case. While it’s…


Is AP Style Archaic?

Good grammar is a good thing when it comes to writing, be it a blog, a press release, yes, even a Twitter post… although with that last one you can get a pass on the bad grammar thing. U no wat I mean?

Then there’s AP Style. Should we as writers follow every single rule that comes out from the Associated Press or is there wiggle room?

Personally, I say wiggle, but…


Join the RED Revolution

 RED Revolution Logo

With the RED ONE digital cinema camera, Mercury Labs has brought a bit of Hollywood to St. Louis. St. Louis has been on the map before with Judy Garland staring in the classic musical "Meet Me in St. Louis", with St. Louis actress Annie Wersching starring in “24”…