Design without content speaks to a small audience. Content without design has a limited audience as well, so merging good design with good writing makes both your content and your design appeal to a much broader audience.

Good design that speaks to your content gives that idea a pulse.

Good…

Creativity takes many forms. Sometimes, a creative idea is something that has never been done before, something completely innovative. That’s rare. Other times, creativity is taking a concept that has been tried and true and applying it differently. This is more common but certainly not easy. As an account executive, creativity is something that is not second nature to me. Many creative people (creative…

Alex Osborn (the “O” in BBDO, for those of you who don’t know) once said this to a magazine editor.

To me, sometimes it feels like a vastly underappreciated hobby.  What seems strange to me is that while we all have an imagination, most people are skeptical of their own ability to create something out of it.  What does creativity even mean?  One definition is “characterized by originality…