In business, just like in life, it's best when we tell the truth.

In public relations, well, we really don't like lies.

Integrity goes a long way for most PR people (including Mercury Labs. We're big on integrity in both our PR and video production work!)

A little white lie can turn into a red-hot topic of…

The best crisis communication is having a good strategy in place to try to avoid it ever happening. And then if it does, you roll out the well-strategized cleanup effort.

What Netflix should have done regarding its need to increase pricing was issue a detailed announcement prior to the price hike, sympathetically explaining what they ended up doing in the below email--but before the price…