If you are someone who likes to crunch numbers, or you have someone like that looking over your shoulder (and who doesn't), then you'd like to hear how Public Relations (PR) can extend your current investment in your marketing efforts. When you are already building marketing campaigns, PR can enhance your awareness for a fraction of the total marketing cost. Even if you don’t have an active marketing…

A few weeks ago I wrote about the relevance of Theodore Levitt’s Marketing Myopia today. Many of these observations seem obvious. We’ve all known for some time the central role that the customer has in business. But this doesn’t always translate into listening to the voice of the customer when it comes to product…

Many people like to predict trends for the New Year. According to publications such as the Business Insider, Forbes, MediaPost and others, 2011 will be a…

What a shock - companies are trying to save money and do more creative work in-house.  But do they know exactly how much money effort they’re wasting in the process?  Chances are, no they don’t.  So I’ll help out a little.  Columbia University led a study with over 20 additional universities that concluded how businesses are losing millions each year due to time spent at the drawing board coming…