Public Relations practitioners are forever attempting to get journalists talk about what we’re promoting that day. In my short time in PR I can say, getting your message out to newsies can be tough. As a former journalist, let me explain why it can be a challenge and ways to help overcome barriers.

1. Know your audience.

In any pitch, we have to know we’re talking to the person we…

There are many different approaches to getting a media person’s attention. Some people send gift baskets of a product they are promoting in hopes of getting coverage. Other people create press releases to inform media of new things going on. Some people just call repeatedly until they convince the person to write a story. There are many other effective ways to grab media's attention. However there…