MERCURY LABS

When Work Really Pays

Ozzie Smith, Autograph

Some people work for the paycheck, some people work for insurance, some people work because it is something to do and some people because they love what they do.

 

Last week, I met Ozzie Smith. Actually, it is even better than that, so let me start again. Last week Ozzie Smith said I was cool! I know not everyone is a sports fan, but I would venture to say most people know the Wizard.…


Technology Publication Update: ReadWrite

ReadWrite Logo

As you likely already know, Mercury Labs specializes in public relations for technology companies, both startup and enterprise. We thought it would be helpful for our readers to know about the recent rebrand of ReadWriteWeb.

At the end of 2011, ReadWriteWeb was acquired by SAY Media. Since…


Directing the Narrative Short Film

Production Still from How to Kill a Pitch short film

Having just wrapped post-production on our short film “How to Kill a Pitch,” I’ve spent some time (mostly in a dark edit suite) thinking about narrative filmmaking and how it’s different than a lot of the flashy, graphics-heavy commercial work that we often produce for advertising and marketing campaigns. Technically, narrative filmmaking refers…


For Free or Not For Free

Rosencrantz and Guildenstern

For free, or not for free: that is the question:

Whether 'tis nobler in the mind to endure

The slings and arrows of outrageous deadlines,

Or to take arms against a sea of clients,

And by opposing end the work you do for them?

To eat: to drink;

No more; and by not eating to say we end

The misdirection and the panic

That paid clients…