Mercury’s own Justin Clerc guest blogged again on AdSaint - a blog about St. Louis advertising, marketing and PR.
Back up, back up, you said WHAT to get a phone call returned? Read the entire post here.
BtoB Magazine recently talked to Mercury and Midwest Employers Casualty Company about the power of video and marketing. Below is an excerpt from the story but you can read the whole story here.
“The world views insurance as a commodity; when you watch insurance commercials on TV, they’re all talking price,” said Steven Link, exec VP-marketing at MECC. “The insurance industry for the most part has allowed this, and our campaign was an attempt to address it.”
Video became the company’s choice as central to a direct-mail campaign. MECC felt that a powerful piece, filled with compelling personal stories of injury, treatment and recovery, would convey its corporate philosophy better than any other medium.
“The type of cases we see, the losses we cover, are catastrophic in nature—as is the impact to the families,” Link said. “We’re the human element of the insurance we provide, and that’s what we wanted to get across in the video. All the collateral material we produce doesn’t have the same impact as video.”
MediaPost’s Online Video Insider just posted a story written by Mercury’s own Chris Lawing. Please take a look and leave a comment!
Below is a snippet…
While online video advertising is certainly driving ad dollars to the Web, there is more to it than commercial spots. We’ve all heard the stampede of advertisers with slashed marketing budgets dashing online. Still, if you haven’t jumped in yet, there’s no better time than now to get started. So what are some online video options for digital marketers?
Mercury’s own Justin Clerc guest blogged on AdSaint - a blog about St. Louis advertising, marketing and PR. Read his story about how his laptop was stolen and what he did to get it back.
The 30th Annual Telly’s press release mentions Mercury. Not bad being next to the Miami Dolphins and Microsoft. We could get used to that!
The St. Louis Post-Dispatch features Mercury’s own social media maven, Christine McCarty in a story about social networking at work.
“McCarty, an active user of Twitter, LinkedIn, Facebook and MySpace, said the two hours a day she spends on social networking sites helps get the company’s name out into the business community and has brought new clients to the firm. The company, for example, is about to close a video production deal that originated through a Twitter contact.”
St. Louis Commerce Magazine features Mercury’s own Angie Lawing in their STL RCGA Leadership Section.
“Most people do not exactly think of the Gateway City as the filmmaking capital of the world, but Angie Lawing, senior producer and writer for Mercury Multimedia, hopes to change that perception.”
The St. Louis AD and PR Blog — AdSaint — features Mercury’s 2008 award winning recap. “This St. Louis-based production company slash PR firm hybrid is into some genuinely cool stuff. Plus, AdSaint is charmed by the firm’s use of the classic term “boob tube,” referring to all of television, not just late night on Cinemax.”
97.1 Radio Interview with Mercury’s Chris Lawing. Mercury’s Film Director Chris Lawing gives 97.1’s “Max on Movies” the scoop about directing, life at Pixar and music video Movie of Your Life.
Suburban Journal feature story on Mercury’s Chris Lawing. Mercury’s Film Director Chris Lawing talks about his filmmaking career and family life.