Business Objective: Bring new visitors to the Bay Area Discovery Museum

Situation: The Bay Area Discovery Museum is in the midst of a $19 million dollar campus renovation and expansion project. A festival was planned to celebrate the opening of a new Discovery Theatre and a “Tot Spot,” an area designed for kids four-years-old and younger. In partnership with their PR agency, Landis Communications, the Museum chose B-roll as an important method of promoting the festival.

Mercury Solution: Mercury planned, shot and edited a B-roll package for the Bay Area Discovery Museum.

Timeline: 2 Weeks

Results: The B-roll package was aired by five television stations in the San Francisco Bay Area. The resulting publicity made the festival a success. Over 5,000 visitors came to the Museum during the festival. “In preparation for this project my team watched hours of B-roll from many different sources,” recalls Mel Ochoa, of the Bay Area Discovery Museum. “We chose Mercury because their demo package really stood out from the crowd. Their team’s attention to detail and project leadership helped us meet a tight deadline and made the project a success.”